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| Criterion |  Innovation How Might We |  Growth Funnel Analysis |  Growth A/B Testing |
|---|---|---|---|
Purposedifferent | With a stuck problem carrying many implicit assumptions, the method translates observations into open, workable questions. It sharpens the problem frame without pre-thinking the solution, turning frustration or fuzziness into a search space with clear direction. | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Low | Medium | High |
Timedifferent | 30–45 min | 1-3 h | 1-4 Wochen |
Participantsdifferent | 1-10 | 1-5 | 1-6 |
Formatdifferent | Workshop + async | Async | Async |
Outputdifferent | HMW Questions, Challenge Framing, Idea Prompts | Funnel report, Drop-off analysis, Optimization hypotheses | Experiment results, Decision log, Learning summary |
Tagsno overlap | FramingOpportunityIdeationQuestions | AnalyticsConversionGrowth | ExperimentsGrowthAnalyticsValidation |
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