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Criterion
How Might We
Innovation
How Might We
Paper illustration of a Concept Map with concepts and labelled links
Knowledge Modeling
Concept Mapping
Gap Analysis method illustration showing its working structure
Business Strategy
GAP Analysis
Purposedifferent
With a stuck problem carrying many implicit assumptions, the method translates observations into open, workable questions. It sharpens the problem frame without pre-thinking the solution, turning frustration or fuzziness into a search space with clear direction.Concept Mapping arranges terms and relationships in a network that makes subject-matter connections tangible. It fits when a topic needs to be understood structurally rather than linearly.GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing.
Complexitydifferent
LowMediumMedium
Timedifferent
30–45 min1-2 h1-3 h
Participantsdifferent
1-101-82-8
Formatsame
Workshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
HMW Questions, Challenge Framing, Idea PromptsConcept Map, Relationship Labels, Knowledge GapsGap Matrix, Action Plan, Risk Notes
Tagsno overlap
FramingOpportunityIdeationQuestions
KnowledgeConceptsMappingSensemaking
StrategyAnalysisPlanning
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Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of a branching impact map with a Why goal at the root, actor circles, How behavior changes and What options.
Product Strategy
Impact Mapping
Paper illustration for Knowledge Mapping.
Knowledge Modeling
Knowledge Mapping
Paper illustration of a six-field PESTLE grid
Business Strategy
PESTLE Analysis
Paper illustration of many question cards around one challenge
Facilitation
Question Burst