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| Criterion |  Innovation How Might We |  Growth A/B Testing |  Decision Making Cynefin Workshop |
|---|---|---|---|
Purposedifferent | With a stuck problem carrying many implicit assumptions, the method translates observations into open, workable questions. It sharpens the problem frame without pre-thinking the solution, turning frustration or fuzziness into a search space with clear direction. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | When problems are unclear, chaotic, or only seemingly familiar, standard recipes fall short. A Cynefin Workshop sorts situations by the nature of their problem and connects them with matching action logic. |
Complexitydifferent | Low | High | Medium |
Timedifferent | 30–45 min | 1-4 Wochen | 60-180 min |
Participantsdifferent | 1-10 | 1-6 | 4-20 |
Formatdifferent | Workshop + async | Async | Workshop |
Outputdifferent | HMW Questions, Challenge Framing, Idea Prompts | Experiment results, Decision log, Learning summary | Cynefin Map, Domain-specific Actions, Sensemaking Notes |
Tagsno overlap | FramingOpportunityIdeationQuestions | ExperimentsGrowthAnalyticsValidation | ComplexitySensemakingDecision |
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