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Criterion
Paper illustration of Hooked Model with its method-specific working model.
Growth
Hooked Model
Paper illustration of a Test Card with four fields for hypothesis, test, metric, and success threshold.
Product Discovery
Test Card
Paper illustration of a Learning Card with four fields for hypothesis, observation, insight, and action.
Product Discovery
Learning Card
Purposedifferent
The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design.The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success.The Learning Card connects traceable test results to a reasoned next action while keeping the limits of the insight visible.
Complexitydifferent
MediumLowLow
Timedifferent
Multiple workshops over several weeks20-35 min25-40 min
Participantsdifferent
2-81-51-5
Formatsame
Workshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Hooked loop, Trigger map, Reward design, Ethics checkTest Card with a pre-set thresholdLearning Card with evidence and next action
Tagsno overlap
GrowthBehaviorRetention
ExperimentsValidationDiscoveryHypothesis
ExperimentsValidationDiscoveryLearning
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of Experiment Canvas with a method-specific labelled workspace.
Product Discovery
Experiment Canvas
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Growth Experiment workspace showing the question, observations, and next decision.
Growth
Growth Experiment