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| Criterion |  Growth Hooked Model |  Systems Thinking Iceberg Model |  Growth Funnel Analysis |
|---|---|---|---|
Purposedifferent | The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design. | The Iceberg Model separates visible events from patterns, structures, and mental models. This turns a single observation into a deeper understanding of why a problem keeps recurring. | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. |
Complexitydifferent | Medium | Low | Medium |
Timedifferent | Multiple workshops over several weeks | 30-60 min | 1-3 h |
Participantsdifferent | 2-8 | 2-10 | 1-5 |
Formatdifferent | Workshop + async | Workshop + async | Async |
Outputdifferent | Hooked loop, Trigger map, Reward design, Ethics check | Iceberg Worksheet, Pattern Notes, Intervention Ideas | Funnel report, Drop-off analysis, Optimization hypotheses |
Tagsno overlap | GrowthBehaviorRetention | Systems thinkingRoot causePatterns | AnalyticsConversionGrowth |
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