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| Criterion |  Growth Hooked Model |  Systems Thinking Iceberg Model |  Growth Flywheel |
|---|---|---|---|
Purposedifferent | The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design. | The Iceberg Model separates visible events from patterns, structures, and mental models. This turns a single observation into a deeper understanding of why a problem keeps recurring. | Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth. |
Complexitydifferent | Medium | Low | Medium |
Timedifferent | Multiple workshops over several weeks | 30-60 min | 60-120 min |
Participantsdifferent | 2-8 | 2-10 | 3-8 |
Formatdifferent | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Hooked loop, Trigger map, Reward design, Ethics check | Iceberg Worksheet, Pattern Notes, Intervention Ideas | Flywheel Map, Friction Points, Growth Levers, Experiment Backlog |
Tagsno overlap | GrowthBehaviorRetention | Systems thinkingRoot causePatterns | GrowthRetentionConversion |
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