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Criterion
Paper illustration of Hooked Model with its method-specific working model.
Growth
Hooked Model
Paper illustration of an IBIS map with issues, positions and arguments
Knowledge Modeling
IBIS
A/B Testing workspace showing the question, observations, and next decision.
Growth
A/B Testing
Purposedifferent
The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design.IBIS structures thinking about complex questions as a sequence of issues, ideas, and arguments. The method keeps discussions open without forcing them into premature consensus.When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects.
Complexitydifferent
MediumMediumHigh
Timedifferent
Multiple workshops over several weeks1-3 h1-4 Wochen
Participantsdifferent
2-82-81-6
Formatdifferent
Workshop + asyncWorkshop + asyncAsync
Outputdifferent
Hooked loop, Trigger map, Reward design, Ethics checkIssue Map, Positions, Argument NotesExperiment results, Decision log, Learning summary
Tagsno overlap
GrowthBehaviorRetention
RationaleKnowledgeDecision
ExperimentsGrowthAnalyticsValidation
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Paper illustration for Argument Mapping
Decision Making
Argument Mapping
Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping
Paper illustration of Experiment Canvas with a method-specific labelled workspace.
Product Discovery
Experiment Canvas