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Criterion
Paper illustration of Hooked Model with its method-specific working model.
Growth
Hooked Model
Paper illustration for Future Reality Tree.
Systems Thinking
Future Reality Tree
Funnel Analysis workspace showing the question, observations, and next decision.
Growth
Funnel Analysis
Purposedifferent
The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design.A Future Reality Tree shows how desired actions are meant to lead to a better system state. The method checks whether a path of change holds together logically before time flows into implementation.When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses.
Complexitydifferent
MediumHighMedium
Timedifferent
Multiple workshops over several weeks2-4 h1-3 h
Participantsdifferent
2-83-81-5
Formatdifferent
Workshop + asyncWorkshopAsync
Outputdifferent
Hooked loop, Trigger map, Reward design, Ethics checkFuture Reality Tree, Negative Branches, Assumption List, Improved InjectionsFunnel report, Drop-off analysis, Optimization hypotheses
Tagsno overlap
GrowthBehaviorRetention
Theory of ConstraintsSystems thinkingChange
AnalyticsConversionGrowth
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration for Evaporating Cloud.
Systems Thinking
Evaporating Cloud
Paper illustration for Intervention Mapping.
Systems Thinking
Intervention Mapping