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| Criterion |  Growth Hooked Model |  Growth Flywheel |  Systems Thinking Iceberg Model |
|---|---|---|---|
Purposedifferent | The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design. | Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth. | The Iceberg Model separates visible events from patterns, structures, and mental models. This turns a single observation into a deeper understanding of why a problem keeps recurring. |
Complexitydifferent | Medium | Medium | Low |
Timedifferent | Multiple workshops over several weeks | 60-120 min | 30-60 min |
Participantsdifferent | 2-8 | 3-8 | 2-10 |
Formatdifferent | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Hooked loop, Trigger map, Reward design, Ethics check | Flywheel Map, Friction Points, Growth Levers, Experiment Backlog | Iceberg Worksheet, Pattern Notes, Intervention Ideas |
Tagsno overlap | GrowthBehaviorRetention | GrowthRetentionConversion | Systems thinkingRoot causePatterns |
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