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Criterion
Paper illustration of Hooked Model with its method-specific working model.
Growth
Hooked Model
Paper illustration for Diary Study.
UX Research
Diary Study
Paper illustration of Riskiest Assumption Test with a method-specific labelled workspace.
Product Discovery
Riskiest Assumption Test
Purposedifferent
The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design.When experiences build up over days or weeks and a single session cannot capture them, Diary Study records the course of everyday life. Recurring triggers, moods, and habits become visible this way, beyond the sharpness of memory.When an idea hinges on one critical unknown, it prioritizes testing that exact piece of uncertainty first. It separates problem, assumption, solution, and evidence. The result is captured as a prioritized list of assumptions, a test plan, and a result report.
Complexitysame
MediumMediumMedium
Timedifferent
Multiple workshops over several weeks1-4 Wochen1-2 Wochen pro Iteration
Participantsdifferent
2-85-202-6
Formatdifferent
Workshop + asyncAsyncWorkshop + async
Outputdifferent
Hooked loop, Trigger map, Reward design, Ethics checkDiary Entries, Longitudinal Patterns, Experience TimelinePrioritized Assumption List, Test Plan, Results Report
Tagsno overlap
GrowthBehaviorRetention
UX researchTrackingBehavior
ExperimentsValidationDiscoveryAssumptions
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping
Paper illustration of Experiment Canvas with a method-specific labelled workspace.
Product Discovery
Experiment Canvas
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test