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Criterion
Paper illustration of Hooked Model with its method-specific working model.
Growth
Hooked Model
Decision Tree method illustration showing its working structure
Decision Making
Decision Tree
Paper illustration of an assumption matrix with prioritized test cards
Decision Making
Assumption Surfacing
Purposedifferent
The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design.For decisions with follow-on paths and dependencies, a linear comparison is often not enough. A Decision Tree shows how options branch under conditions and which consequences hang on each branch.Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it.
Complexitydifferent
MediumMediumLow
Timedifferent
Multiple workshops over several weeks30-90 min45-90 min
Participantsdifferent
2-81-62-8
Formatsame
Workshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Hooked loop, Trigger map, Reward design, Ethics checkDecision Tree, Option Map, Assumption ListAssumption List, Critical Assumptions, Learning Plan
Tagsno overlap
GrowthBehaviorRetention
DecisionTreeOptions
AssumptionsRiskDecisionDiscovery
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Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping
Paper illustration for Constraint Analysis.
Decision Making
Constraint Analysis
Paper illustration of DIBB with its method-specific working model.
Product Strategy
DIBB