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Criterion
Paper illustration of Hooked Model with its method-specific working model.
Growth
Hooked Model
Paper illustration of an assumption matrix with prioritized test cards
Decision Making
Assumption Surfacing
Paper illustration of a Concept Map with concepts and labelled links
Knowledge Modeling
Concept Mapping
Purposedifferent
The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design.Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it.Concept Mapping arranges terms and relationships in a network that makes subject-matter connections tangible. It fits when a topic needs to be understood structurally rather than linearly.
Complexitydifferent
MediumLowMedium
Timedifferent
Multiple workshops over several weeks45-90 min1-2 h
Participantsdifferent
2-82-81-8
Formatsame
Workshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Hooked loop, Trigger map, Reward design, Ethics checkAssumption List, Critical Assumptions, Learning PlanConcept Map, Relationship Labels, Knowledge Gaps
Tagsno overlap
GrowthBehaviorRetention
AssumptionsRiskDecisionDiscovery
KnowledgeConceptsMappingSensemaking
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration for Knowledge Mapping.
Knowledge Modeling
Knowledge Mapping
Red Teaming method illustration showing its working structure
Decision Making
Red Teaming
Paper illustration for Argument Mapping
Decision Making
Argument Mapping
Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping