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Criterion
Paper illustration of Hooked Model with its method-specific working model.
Growth
Hooked Model
A/B Testing workspace showing the question, observations, and next decision.
Growth
A/B Testing
Paper illustration for Affinity Estimation.
Agile
Affinity Estimation
Purposedifferent
The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design.When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects.When many tasks need to be classified quickly, it sorts them by perceived effort and similarity. It reduces the effort of fine-grained estimation for large volumes.
Complexitydifferent
MediumHighMedium
Timedifferent
Multiple workshops over several weeks1-4 Wochen30-90 min
Participantsdifferent
2-81-63-12
Formatdifferent
Workshop + asyncAsyncWorkshop
Outputdifferent
Hooked loop, Trigger map, Reward design, Ethics checkExperiment results, Decision log, Learning summaryAffinity Size Map, Grouped Estimates, Unclear Items
Tagsno overlap
GrowthBehaviorRetention
ExperimentsGrowthAnalyticsValidation
EstimationBacklogRelative sizing
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Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping
Paper illustration of Experiment Canvas with a method-specific labelled workspace.
Product Discovery
Experiment Canvas