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| Criterion |  UX Research HEART Framework |  UX Design Customer Journey Canvas |
|---|---|---|
Purposedifferent | Helps clarify observations, needs, and patterns in concrete terms. It groups observations into patterns, questions, and decisions. The result is captured as a HEART-GSM table and dashboard. | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. |
Complexitysame | Medium | Medium |
Timedifferent | 120 min initial, dann laufend | 1-3 h |
Participantsdifferent | 3-6 | 3-10 |
Formatdifferent | Workshop + async | Workshop |
Outputdifferent | HEART-GSM Table, Dashboard | Customer Journey Canvas, Pain Points, Experience Opportunities |
Tagsno overlap | MetricsUX researchMeasurementSatisfaction | JourneyCustomerService designCanvas |
Often compared together
Methods with strong topical overlap with the current selection, not yet in the comparison.
