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| Criterion |  Growth Growth Experiment |  Product Discovery Test Card |  Product Discovery Assumption Mapping |
|---|---|---|---|
Purposedifferent | When growth ideas surface quickly, the temptation to build immediately instead of learning is high. A Growth Experiment frames an assumption so target group, lever, and measurement are clear before the first deployment. | The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success. | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. |
Complexitydifferent | Medium | Low | Medium |
Timedifferent | 1-2 Wochen | 20-35 min | 45-60 min |
Participantsdifferent | 1-6 | 1-5 | 2-8 |
Formatsame | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Experiment card, Result summary, Next bet | Test Card with a pre-set threshold | Assumption map, Test backlog, Risk ranking |
Tags1 shared | MarketingGrowthExperimentsLearning | ExperimentsValidationDiscoveryHypothesis | AssumptionsRiskExperimentsValidation |
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