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| Criterion |  Growth Growth Experiment |  Product Discovery Smoke Test |  Facilitation Alignment Mapping |
|---|---|---|---|
Purposedifferent | When growth ideas surface quickly, the temptation to build immediately instead of learning is high. A Growth Experiment frames an assumption so target group, lever, and measurement are clear before the first deployment. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. | When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable. |
Complexitydifferent | Medium | Low | Medium |
Timedifferent | 1-2 Wochen | 1-5 Tage | 1-2 h |
Participantsdifferent | 1-6 | Nutzertraffic | 4-12 |
Formatdifferent | Workshop + async | Async | Workshop |
Outputdifferent | Experiment card, Result summary, Next bet | Interest Metrics, Conversion Signal, Learning Note | Alignment Map, Open Issues, Decision Questions |
Tagsno overlap | MarketingGrowthExperimentsLearning | ValidationExperimentsDemandGrowth | AlignmentStakeholdersStrategyFacilitation |
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