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| Criterion |  Growth Growth Experiment |  Product Discovery Smoke Test |  Agile Affinity Estimation |
|---|---|---|---|
Purposedifferent | When growth ideas surface quickly, the temptation to build immediately instead of learning is high. A Growth Experiment frames an assumption so target group, lever, and measurement are clear before the first deployment. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. | When many tasks need to be classified quickly, it sorts them by perceived effort and similarity. It reduces the effort of fine-grained estimation for large volumes. |
Complexitydifferent | Medium | Low | Medium |
Timedifferent | 1-2 Wochen | 1-5 Tage | 30-90 min |
Participantsdifferent | 1-6 | Nutzertraffic | 3-12 |
Formatdifferent | Workshop + async | Async | Workshop |
Outputdifferent | Experiment card, Result summary, Next bet | Interest Metrics, Conversion Signal, Learning Note | Affinity Size Map, Grouped Estimates, Unclear Items |
Tagsno overlap | MarketingGrowthExperimentsLearning | ValidationExperimentsDemandGrowth | EstimationBacklogRelative sizing |
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