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| Criterion |  Growth Growth Experiment |  Decision Making Red Teaming |  Product Discovery Assumption Mapping |
|---|---|---|---|
Purposedifferent | When growth ideas surface quickly, the temptation to build immediately instead of learning is high. A Growth Experiment frames an assumption so target group, lever, and measurement are clear before the first deployment. | For strategic decisions with high reach, agreement and gut feeling are often not enough. Red teaming brings deliberate opposition into the situation and tests where a plan breaks under real counterarguments. | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. |
Complexitydifferent | Medium | High | Medium |
Timedifferent | 1-2 Wochen | 1-4 h | 45-60 min |
Participantsdifferent | 1-6 | 3-8 | 2-8 |
Formatdifferent | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Experiment card, Result summary, Next bet | Challenge Findings, Risk Register, Mitigation Plan | Assumption map, Test backlog, Risk ranking |
Tagsno overlap | MarketingGrowthExperimentsLearning | RiskDecisionSensemaking | AssumptionsRiskExperimentsValidation |
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