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Criterion
Growth Experiment workspace showing the question, observations, and next decision.
Growth
Growth Experiment
Paper illustration of the Lightning Decision Jam working structure.
Facilitation
Decision Jam
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Purposedifferent
When growth ideas surface quickly, the temptation to build immediately instead of learning is high. A Growth Experiment frames an assumption so target group, lever, and measurement are clear before the first deployment.When a decision is stuck, Decision Jam loosens the knot through structured separation of problem, idea, and selection. The format creates movement without jumping prematurely at the first seemingly elegant answer.When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.
Complexitydifferent
MediumLowLow
Timedifferent
1-2 Wochen60-90 min1-5 Tage
Participantsdifferent
1-64-10Nutzertraffic
Formatdifferent
Workshop + asyncWorkshopAsync
Outputdifferent
Experiment card, Result summary, Next betProblem Cluster, Prioritized Challenge, ExperimentInterest Metrics, Conversion Signal, Learning Note
Tagsno overlap
MarketingGrowthExperimentsLearning
FacilitationDecisionProblem solvingWorkshop
ValidationExperimentsDemandGrowth
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Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Paper illustration of a Learning Card with four fields for hypothesis, observation, insight, and action.
Product Discovery
Learning Card
Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping