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Criterion
Growth Experiment workspace showing the question, observations, and next decision.
Growth
Growth Experiment
Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping
Paper illustration of Riskiest Assumption Test with a method-specific labelled workspace.
Product Discovery
Riskiest Assumption Test
Purposedifferent
When growth ideas surface quickly, the temptation to build immediately instead of learning is high. A Growth Experiment frames an assumption so target group, lever, and measurement are clear before the first deployment.When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first.When an idea hinges on one critical unknown, it prioritizes testing that exact piece of uncertainty first. It separates problem, assumption, solution, and evidence. The result is captured as a prioritized list of assumptions, a test plan, and a result report.
Complexitysame
MediumMediumMedium
Timedifferent
1-2 Wochen45-60 min1-2 Wochen pro Iteration
Participantsdifferent
1-62-82-6
Formatsame
Workshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Experiment card, Result summary, Next betAssumption map, Test backlog, Risk rankingPrioritized Assumption List, Test Plan, Results Report
Tags1 shared
MarketingGrowthExperimentsLearning
AssumptionsRiskExperimentsValidation
ExperimentsValidationDiscoveryAssumptions
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Paper illustration of a Learning Card with four fields for hypothesis, observation, insight, and action.
Product Discovery
Learning Card
Paper illustration of an assumption matrix with prioritized test cards
Decision Making
Assumption Surfacing
Paper illustration of Experiment Canvas with a method-specific labelled workspace.
Product Discovery
Experiment Canvas