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| Criterion |  Growth Growth Experiment |  Product Discovery Assumption Mapping |  Decision Making PERT Estimation |
|---|---|---|---|
Purposedifferent | When growth ideas surface quickly, the temptation to build immediately instead of learning is high. A Growth Experiment frames an assumption so target group, lever, and measurement are clear before the first deployment. | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. | On complex initiatives, a plain average tends to understate just how uncertain the outcome really is. It separates options, evaluation criteria, and open risks. The result is captured as a PERT Estimate, Expected Value, and Risk Notes. |
Complexitysame | Medium | Medium | Medium |
Timedifferent | 1-2 Wochen | 45-60 min | 15-45 min |
Participantsdifferent | 1-6 | 2-8 | 1-8 |
Formatsame | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Experiment card, Result summary, Next bet | Assumption map, Test backlog, Risk ranking | PERT Estimate, Expected Value, Risk Notes |
Tagsno overlap | MarketingGrowthExperimentsLearning | AssumptionsRiskExperimentsValidation | EstimationUncertaintyRisk |
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