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| Criterion |  Growth Growth Experiment |  Architecture Architecture Decision Record |  Product Discovery Assumption Mapping |
|---|---|---|---|
Purposedifferent | When growth ideas surface quickly, the temptation to build immediately instead of learning is high. A Growth Experiment frames an assumption so target group, lever, and measurement are clear before the first deployment. | An ADR permanently records an architecture decision with context, trade-offs, and consequence. It creates continuity for later changes because the decision path stays traceable. | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. |
Complexitydifferent | Medium | Low | Medium |
Timedifferent | 1-2 Wochen | 15-45 min | 45-60 min |
Participantsdifferent | 1-6 | 1-3 | 2-8 |
Formatdifferent | Workshop + async | Async | Workshop + async |
Outputdifferent | Experiment card, Result summary, Next bet | ADR File, Decision Log, Rationale | Assumption map, Test backlog, Risk ranking |
Tagsno overlap | MarketingGrowthExperimentsLearning | ArchitectureRationaleDocumentationGovernance | AssumptionsRiskExperimentsValidation |
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