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Criterion
Paper illustration of GIST Planning with its method-specific working model.
Product Strategy
GIST Planning
Paper illustration of Hooked Model with its method-specific working model.
Growth
Hooked Model
Funnel Analysis workspace showing the question, observations, and next decision.
Growth
Funnel Analysis
Purposedifferent
GIST Planning helps clarify target groups, value, goals, and priorities. It links customer value, product logic, and decision priorities, and captures the result as goals, an idea bank, and a step-project list.The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design.When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses.
Complexitysame
MediumMediumMedium
Timedifferent
Wochen bis Monate je GoalMultiple workshops over several weeks1-3 h
Participantsdifferent
3-102-81-5
Formatdifferent
Workshop + asyncWorkshop + asyncAsync
Outputdifferent
Goals, Idea bank, Step-project list, Tasks, Learning reportsHooked loop, Trigger map, Reward design, Ethics checkFunnel report, Drop-off analysis, Optimization hypotheses
Tagsno overlap
RoadmapOutcomesPlanningExperiments
GrowthBehaviorRetention
AnalyticsConversionGrowth
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Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of a branching impact map with a Why goal at the root, actor circles, How behavior changes and What options.
Product Strategy
Impact Mapping
Growth Experiment workspace showing the question, observations, and next decision.
Growth
Growth Experiment