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| Criterion |  Product Strategy GIST Planning |  Growth Growth Experiment |  Product Discovery Test Card |
|---|---|---|---|
Purposedifferent | GIST Planning helps clarify target groups, value, goals, and priorities. It links customer value, product logic, and decision priorities, and captures the result as goals, an idea bank, and a step-project list. | When growth ideas surface quickly, the temptation to build immediately instead of learning is high. A Growth Experiment frames an assumption so target group, lever, and measurement are clear before the first deployment. | The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success. |
Complexitydifferent | Medium | Medium | Low |
Timedifferent | Wochen bis Monate je Goal | 1-2 Wochen | 20-35 min |
Participantsdifferent | 3-10 | 1-6 | 1-5 |
Formatsame | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Goals, Idea bank, Step-project list, Tasks, Learning reports | Experiment card, Result summary, Next bet | Test Card with a pre-set threshold |
Tags1 shared | RoadmapOutcomesPlanningExperiments | MarketingGrowthExperimentsLearning | ExperimentsValidationDiscoveryHypothesis |
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