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Criterion
Paper illustration of GIST Planning with its method-specific working model.
Product Strategy
GIST Planning
Funnel Analysis workspace showing the question, observations, and next decision.
Growth
Funnel Analysis
Paper illustration of Riskiest Assumption Test with a method-specific labelled workspace.
Product Discovery
Riskiest Assumption Test
Purposedifferent
GIST Planning helps clarify target groups, value, goals, and priorities. It links customer value, product logic, and decision priorities, and captures the result as goals, an idea bank, and a step-project list.When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses.When an idea hinges on one critical unknown, it prioritizes testing that exact piece of uncertainty first. It separates problem, assumption, solution, and evidence. The result is captured as a prioritized list of assumptions, a test plan, and a result report.
Complexitysame
MediumMediumMedium
Timedifferent
Wochen bis Monate je Goal1-3 h1-2 Wochen pro Iteration
Participantsdifferent
3-101-52-6
Formatdifferent
Workshop + asyncAsyncWorkshop + async
Outputdifferent
Goals, Idea bank, Step-project list, Tasks, Learning reportsFunnel report, Drop-off analysis, Optimization hypothesesPrioritized Assumption List, Test Plan, Results Report
Tagsno overlap
RoadmapOutcomesPlanningExperiments
AnalyticsConversionGrowth
ExperimentsValidationDiscoveryAssumptions
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping
Paper illustration of Experiment Canvas with a method-specific labelled workspace.
Product Discovery
Experiment Canvas
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test