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Criterion
Paper illustration of GIST Planning with its method-specific working model.
Product Strategy
GIST Planning
Paper illustration for Flywheel.
Growth
Flywheel
A/B Testing workspace showing the question, observations, and next decision.
Growth
A/B Testing
Purposedifferent
GIST Planning helps clarify target groups, value, goals, and priorities. It links customer value, product logic, and decision priorities, and captures the result as goals, an idea bank, and a step-project list.Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth.When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects.
Complexitydifferent
MediumMediumHigh
Timedifferent
Wochen bis Monate je Goal60-120 min1-4 Wochen
Participantsdifferent
3-103-81-6
Formatdifferent
Workshop + asyncWorkshopAsync
Outputdifferent
Goals, Idea bank, Step-project list, Tasks, Learning reportsFlywheel Map, Friction Points, Growth Levers, Experiment BacklogExperiment results, Decision log, Learning summary
Tagsno overlap
RoadmapOutcomesPlanningExperiments
GrowthRetentionConversion
ExperimentsGrowthAnalyticsValidation
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Funnel Analysis workspace showing the question, observations, and next decision.
Growth
Funnel Analysis
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping
Paper illustration of Experiment Canvas with a method-specific labelled workspace.
Product Discovery
Experiment Canvas