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Criterion
Gemba Walk workspace showing the question, observations, and next decision.
Operations
Gemba Walk
Paper illustration of Experiment Canvas with a method-specific labelled workspace.
Product Discovery
Experiment Canvas
A/B Testing workspace showing the question, observations, and next decision.
Growth
A/B Testing
Purposedifferent
When there is uncertainty about the real course of a process, the method brings observation to the place where work happens. It combines perception, follow-up questions, and process knowledge so decisions rest on actual workflows instead of assumptions.When experiments become unreadable after the fact, it arranges hypothesis, signal, and learning goal on a single canvas. It separates problem, assumption, solution, and evidence. The result is captured as a Completed Experiment Canvas and a Success Metric.When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects.
Complexitydifferent
LowLowHigh
Timedifferent
30-120 min30-60 min1-4 Wochen
Participantsdifferent
2-61-51-6
Formatdifferent
WorkshopWorkshop + asyncAsync
Outputdifferent
Observation Notes, Improvement IdeasCompleted Experiment Canvas, Success MetricExperiment results, Decision log, Learning summary
Tagsno overlap
LeanObservationProcessOperations
ExperimentsValidationDiscoveryHypothesis
ExperimentsGrowthAnalyticsValidation
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Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of a Test Card with four fields for hypothesis, test, metric, and success threshold.
Product Discovery
Test Card
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Paper illustration of Hypothesis Prioritization Canvas with a method-specific labelled workspace.
Product Discovery
Hypothesis Prioritization Canvas
Paper illustration of a Learning Card with four fields for hypothesis, observation, insight, and action.
Product Discovery
Learning Card