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| Criterion |  Business Strategy GAP Analysis |  Business Strategy TOWS Matrix |  Product Discovery Assumption Mapping |
|---|---|---|---|
Purposedifferent | GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing. | The TOWS Matrix connects internal strengths and weaknesses with external opportunities and threats into action-oriented strategies. It goes a step further than a pure stocktaking. | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. |
Complexitysame | Medium | Medium | Medium |
Timedifferent | 1-3 h | 1-2 h | 45-60 min |
Participantsdifferent | 2-8 | 3-10 | 2-8 |
Formatdifferent | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Gap Matrix, Action Plan, Risk Notes | TOWS Matrix, Strategic Options, Priority Actions | Assumption map, Test backlog, Risk ranking |
Tagsno overlap | StrategyAnalysisPlanning | StrategyAnalysisOptions | AssumptionsRiskExperimentsValidation |
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