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| Criterion |  Business Strategy GAP Analysis |  Product Discovery Smoke Test |  Product Discovery Hypothesis Prioritization Canvas |
|---|---|---|---|
Purposedifferent | GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. | When many hypotheses compete for attention, it brings order to their learning sequence and importance. It separates problem, assumption, solution, and evidence. The result is captured as a prioritization canvas and a hypothesis backlog. |
Complexitydifferent | Medium | Low | Medium |
Timedifferent | 1-3 h | 1-5 Tage | 60-90 min |
Participantsdifferent | 2-8 | Nutzertraffic | 3-8 |
Formatdifferent | Workshop + async | Async | Workshop |
Outputdifferent | Gap Matrix, Action Plan, Risk Notes | Interest Metrics, Conversion Signal, Learning Note | Prioritization Canvas, Hypothesis Backlog |
Tagsno overlap | StrategyAnalysisPlanning | ValidationExperimentsDemandGrowth | ExperimentsPrioritizationDiscoveryHypothesis |
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