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| Criterion |  Business Strategy GAP Analysis |  UX Research Personas |  Business Strategy Scenario Planning |
|---|---|---|---|
Purposedifferent | GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing. | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | Scenario Planning opens the view to several plausible futures instead of a single forecast. The method protects strategies from depending on too narrow an expected path. |
Complexitydifferent | Medium | Medium | High |
Timedifferent | 1-3 h | 1-3 Tage | 0.5-2 Tage |
Participantsdifferent | 2-8 | Internes Team | 4-12 |
Formatdifferent | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Gap Matrix, Action Plan, Risk Notes | Persona Profiles, Needs Summary, Scenario Notes | Scenario Set, Strategic Implications, Robust Options |
Tagsno overlap | StrategyAnalysisPlanning | ResearchCustomerSynthesis | StrategyUncertaintyPlanning |
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