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| Criterion |  Business Strategy GAP Analysis |  UX Research Personas |  Product Discovery Opportunity Interview |
|---|---|---|---|
Purposedifferent | GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing. | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities. |
Complexitysame | Medium | Medium | Medium |
Timedifferent | 1-3 h | 1-3 Tage | 30-60 min je Interview |
Participantsdifferent | 2-8 | Internes Team | 5-12 Interviews |
Formatsame | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Gap Matrix, Action Plan, Risk Notes | Persona Profiles, Needs Summary, Scenario Notes | Interview Notes, Opportunity Themes, Customer Quotes |
Tagsno overlap | StrategyAnalysisPlanning | ResearchCustomerSynthesis | DiscoveryInterviewsOpportunityCustomer |
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