View methods side by side.
Choose up to four methods. Add them using the search and share the comparison by copying its link.
| Criterion |  Business Strategy GAP Analysis |  Product Discovery Opportunity Interview |  UX Research Personas |
|---|---|---|---|
Purposedifferent | GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing. | When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities. | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. |
Complexitysame | Medium | Medium | Medium |
Timedifferent | 1-3 h | 30-60 min je Interview | 1-3 Tage |
Participantsdifferent | 2-8 | 5-12 Interviews | Internes Team |
Formatsame | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Gap Matrix, Action Plan, Risk Notes | Interview Notes, Opportunity Themes, Customer Quotes | Persona Profiles, Needs Summary, Scenario Notes |
Tagsno overlap | StrategyAnalysisPlanning | DiscoveryInterviewsOpportunityCustomer | ResearchCustomerSynthesis |
Often compared together
Methods with strong topical overlap with the current selection, not yet in the comparison.
