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| Criterion |  Business Strategy GAP Analysis |  Growth Growth Experiment |  Product Discovery Fake Door Test |
|---|---|---|---|
Purposedifferent | GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing. | When growth ideas surface quickly, the temptation to build immediately instead of learning is high. A Growth Experiment frames an assumption so target group, lever, and measurement are clear before the first deployment. | When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small. |
Complexitysame | Medium | Medium | Medium |
Timedifferent | 1-3 h | 1-2 Wochen | 1-5 Tage |
Participantsdifferent | 2-8 | 1-6 | Nutzertraffic |
Formatdifferent | Workshop + async | Workshop + async | Async |
Outputdifferent | Gap Matrix, Action Plan, Risk Notes | Experiment card, Result summary, Next bet | Click Data, Interest Signal, Learning Decision |
Tagsno overlap | StrategyAnalysisPlanning | MarketingGrowthExperimentsLearning | ValidationExperimentsDemandDiscovery |
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