View methods side by side.
Choose up to four methods. Add them using the search and share the comparison by copying its link.
| Criterion | ![]() Business Strategy GAP Analysis | ![]() Product Strategy DIBB | ![]() Product Discovery Test Card |
|---|---|---|---|
Purposedifferent | GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing. | DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report. | The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success. |
Complexitydifferent | Medium | Low | Low |
Timedifferent | 1-3 h | 1-2 h | 20-35 min |
Participantsdifferent | 2-8 | 2-8 | 1-5 |
Formatsame | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Gap Matrix, Action Plan, Risk Notes | DIBB document, Belief list, Bet list, Learning report | Test Card with a pre-set threshold |
Tagsno overlap | StrategyAnalysisPlanning | StrategyDecisionAssumptionsHypothesis | ExperimentsValidationDiscoveryHypothesis |
Often compared together
Methods with strong topical overlap with the current selection, not yet in the comparison.






