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| Criterion |  Business Strategy GAP Analysis |  UX Design Customer Journey Canvas |  Business Strategy VRIO Framework |
|---|---|---|---|
Purposedifferent | GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing. | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. | The VRIO Framework rates resources and capabilities on whether they are Valuable, Rare, Inimitable, and Organized. It compares strengths, risks, market logic, and courses of action. The result is captured as a VRIO table and strategic actions. |
Complexitysame | Medium | Medium | Medium |
Timedifferent | 1-3 h | 1-3 h | 90-180 min |
Participantsdifferent | 2-8 | 3-10 | 3-6 |
Formatdifferent | Workshop + async | Workshop | Workshop |
Outputdifferent | Gap Matrix, Action Plan, Risk Notes | Customer Journey Canvas, Pain Points, Experience Opportunities | VRIO Table, Strategic Actions |
Tagsno overlap | StrategyAnalysisPlanning | JourneyCustomerService designCanvas | StrategyDiagnosisBusiness modelCapability |
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