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| Criterion |  Business Strategy GAP Analysis |  UX Design Customer Journey Canvas |  Business Strategy Business Model Canvas |
|---|---|---|---|
Purposedifferent | GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing. | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. | The Business Model Canvas condenses a business model to its key building blocks and assumptions. It makes variants quickly comparable and reveals gaps before validation or implementation begins. |
Complexitysame | Medium | Medium | Medium |
Timedifferent | 1-3 h | 1-3 h | 1-2 h |
Participantsdifferent | 2-8 | 3-10 | 2-8 |
Formatdifferent | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Gap Matrix, Action Plan, Risk Notes | Customer Journey Canvas, Pain Points, Experience Opportunities | Business Model Canvas, Assumption List, Business Hypotheses |
Tagsno overlap | StrategyAnalysisPlanning | JourneyCustomerService designCanvas | Business modelStrategyValueInnovation |
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