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Criterion
Gap Analysis method illustration showing its working structure
Business Strategy
GAP Analysis
Paper illustration for Communication Plan
Delivery
Communication Plan
Paper illustration for TOWS Matrix.
Business Strategy
TOWS Matrix
Purposedifferent
GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing.When many people need to be informed in parallel and messages would otherwise arrive unevenly or too late, a Communication Plan orders communication reliably. Channels, audiences, and cadences interlock so important information doesn't get lost.The TOWS Matrix connects internal strengths and weaknesses with external opportunities and threats into action-oriented strategies. It goes a step further than a pure stocktaking.
Complexitydifferent
MediumLowMedium
Timedifferent
1-3 h45-90 min1-2 h
Participantsdifferent
2-82-63-10
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshop
Outputdifferent
Gap Matrix, Action Plan, Risk NotesCommunication Plan, Channel Matrix, Message CadenceTOWS Matrix, Strategic Options, Priority Actions
Tagsno overlap
StrategyAnalysisPlanning
CommunicationStakeholdersDeliveryPlanning
StrategyAnalysisOptions
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Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration for Alignment Mapping.
Facilitation
Alignment Mapping
Architecture Communication Canvas method illustration showing its working structure
Architecture
Architecture Communication Canvas
Paper illustration for Constraint Analysis.
Decision Making
Constraint Analysis
Paper illustration of a branching impact map with a Why goal at the root, actor circles, How behavior changes and What options.
Product Strategy
Impact Mapping