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| Criterion |  Growth Funnel Analysis |  Operations Waste Analysis |  Growth A/B Testing |
|---|---|---|---|
Purposedifferent | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | For a process that keeps people busy but creates little value, the method exposes waste. It directs attention to unnecessary movement, waiting times, rework, and overdelivery. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Medium | Low | High |
Timedifferent | 1-3 h | 45-120 min | 1-4 Wochen |
Participantsdifferent | 1-5 | 2-8 | 1-6 |
Formatdifferent | Async | Workshop | Async |
Outputdifferent | Funnel report, Drop-off analysis, Optimization hypotheses | Waste Map, Prioritized Waste, Improvement Backlog | Experiment results, Decision log, Learning summary |
Tagsno overlap | AnalyticsConversionGrowth | WasteLeanProcess improvement | ExperimentsGrowthAnalyticsValidation |
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