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Criterion
Funnel Analysis workspace showing the question, observations, and next decision.
Growth
Funnel Analysis
Views and Beyond method illustration showing its working structure
Architecture
Views and Beyond
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Purposedifferent
When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses.Views and Beyond organizes architecture into several views so no single diagram has to do everything at once. This makes it possible to choose the representation that fits the stakeholder's question.When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.
Complexitydifferent
MediumMediumLow
Timedifferent
1-3 h1-3 Tage1-5 Tage
Participantsdifferent
1-51-4Nutzertraffic
Formatdifferent
AsyncWorkshop + asyncAsync
Outputdifferent
Funnel report, Drop-off analysis, Optimization hypothesesArchitecture Views, Cross-view Notes, RationaleInterest Metrics, Conversion Signal, Learning Note
Tagsno overlap
AnalyticsConversionGrowth
DocumentationStakeholdersArchitecture
ValidationExperimentsDemandGrowth
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Architecture Communication Canvas method illustration showing its working structure
Architecture
Architecture Communication Canvas