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| Criterion |  Growth Funnel Analysis |  Business Strategy Strategy Map |  Product Discovery Test Card |
|---|---|---|---|
Purposedifferent | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | A Strategy Map translates strategy into a few connected objectives across perspectives such as finance, customers, processes, and learning. This makes visible which capabilities and activities are meant to drive which results. | The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success. |
Complexitydifferent | Medium | Medium | Low |
Timedifferent | 1-3 h | 2-4 h workshop plus review | 20-35 min |
Participantsdifferent | 1-5 | 4-10 | 1-5 |
Formatdifferent | Async | Workshop | Workshop + async |
Outputdifferent | Funnel report, Drop-off analysis, Optimization hypotheses | Strategy Map, Objective Set, Cause-Effect Hypotheses | Test Card with a pre-set threshold |
Tagsno overlap | AnalyticsConversionGrowth | AlignmentExecutionGoalsCausality | ExperimentsValidationDiscoveryHypothesis |
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