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| Criterion |  Growth Funnel Analysis |  Facilitation Stakeholder Mapping |  Product Discovery Smoke Test |
|---|---|---|---|
Purposedifferent | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | When an initiative depends on many people, interests, and power dynamics, Stakeholder Mapping systematically orders the environment. It shows who influences, who is affected, and where relationship management or safeguarding matters first. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. |
Complexitydifferent | Medium | Low | Low |
Timedifferent | 1-3 h | 60–90 min | 1-5 Tage |
Participantsdifferent | 1-5 | 2-8 | Nutzertraffic |
Formatdifferent | Async | Workshop + async | Async |
Outputdifferent | Funnel report, Drop-off analysis, Optimization hypotheses | Stakeholder Map, Engagement Plan, Risk Notes | Interest Metrics, Conversion Signal, Learning Note |
Tagsno overlap | AnalyticsConversionGrowth | StakeholdersAlignmentFacilitationChange | ValidationExperimentsDemandGrowth |
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