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Criterion
Funnel Analysis workspace showing the question, observations, and next decision.
Growth
Funnel Analysis
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Paper illustration for RAPID
Decision Making
RAPID
Purposedifferent
When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses.When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.In complex management decisions, clarity is often missing about who recommends, who agrees, and who makes the decision. RAPID creates this assignment and stabilizes decisions across several levels.
Complexitydifferent
MediumLowMedium
Timedifferent
1-3 h1-5 Tage45-90 min
Participantsdifferent
1-5Nutzertraffic3-12
Formatdifferent
AsyncAsyncWorkshop + async
Outputdifferent
Funnel report, Drop-off analysis, Optimization hypothesesInterest Metrics, Conversion Signal, Learning NoteRAPID Role Map, Recommendation, Decision Log
Tagsno overlap
AnalyticsConversionGrowth
ValidationExperimentsDemandGrowth
DecisionRolesGovernance
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping