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| Criterion |  Growth Funnel Analysis |  Product Discovery Smoke Test |  Product Strategy ICE Scoring |
|---|---|---|---|
Purposedifferent | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. | When ideas need sorting quickly, it condenses impact, confidence, and effort into one compact score. It connects customer value, product logic, and decision priorities. The result is captured as an ICE table and top-ideas list. |
Complexitydifferent | Medium | Low | Low |
Timedifferent | 1-3 h | 1-5 Tage | 30-60 min |
Participantsdifferent | 1-5 | Nutzertraffic | 2-8 |
Formatdifferent | Async | Async | Workshop + async |
Outputdifferent | Funnel report, Drop-off analysis, Optimization hypotheses | Interest Metrics, Conversion Signal, Learning Note | ICE Table, Top Idea List |
Tags1 shared | AnalyticsConversionGrowth | ValidationExperimentsDemandGrowth | PrioritizationScoringGrowthDecision |
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