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Criterion
Funnel Analysis workspace showing the question, observations, and next decision.
Growth
Funnel Analysis
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Paper illustration for Evaporating Cloud.
Systems Thinking
Evaporating Cloud
Purposedifferent
When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses.When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.The method makes visible why two seemingly incompatible demands arise and which assumption must be tested to resolve the conflict.
Complexitydifferent
MediumLowMedium
Timedifferent
1-3 h1-5 Tage60-120 min
Participantsdifferent
1-5Nutzertraffic2-8
Formatdifferent
AsyncAsyncWorkshop
Outputdifferent
Funnel report, Drop-off analysis, Optimization hypothesesInterest Metrics, Conversion Signal, Learning NoteConflict Cloud, Assumption List, Breakthrough Ideas, Next Experiments
Tagsno overlap
AnalyticsConversionGrowth
ValidationExperimentsDemandGrowth
Theory of ConstraintsAssumptionsSystems thinking
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Paper illustration of Riskiest Assumption Test with a method-specific labelled workspace.
Product Discovery
Riskiest Assumption Test