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Criterion
Funnel Analysis workspace showing the question, observations, and next decision.
Growth
Funnel Analysis
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Paper illustration for Affinity Estimation.
Agile
Affinity Estimation
Purposedifferent
When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses.When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.When many tasks need to be classified quickly, it sorts them by perceived effort and similarity. It reduces the effort of fine-grained estimation for large volumes.
Complexitydifferent
MediumLowMedium
Timedifferent
1-3 h1-5 Tage30-90 min
Participantsdifferent
1-5Nutzertraffic3-12
Formatdifferent
AsyncAsyncWorkshop
Outputdifferent
Funnel report, Drop-off analysis, Optimization hypothesesInterest Metrics, Conversion Signal, Learning NoteAffinity Size Map, Grouped Estimates, Unclear Items
Tagsno overlap
AnalyticsConversionGrowth
ValidationExperimentsDemandGrowth
EstimationBacklogRelative sizing
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping