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| Criterion |  Growth Funnel Analysis |  Product Discovery Opportunity Solution Tree |  Product Discovery MVP Test Matrix |
|---|---|---|---|
Purposedifferent | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | When discovery keeps swinging between goals, ideas, and learning loops, it creates clear steering logic. It connects the desired outcome, opportunities, and experiments into a legible structure. | When several minimal variants compete to answer the same question, it makes comparing and choosing between them cleaner. It separates problem, assumption, solution, and evidence. The result is captured as a Test Matrix and a Test Plan. |
Complexitysame | Medium | Medium | Medium |
Timedifferent | 1-3 h | 1-2 h Setup, laufend | 45-75 min |
Participantsdifferent | 1-5 | 2-6 | 2-8 |
Formatdifferent | Async | Workshop + async | Workshop |
Outputdifferent | Funnel report, Drop-off analysis, Optimization hypotheses | Opportunity Solution Tree, Experiment Backlog, Learning Log | Test Matrix, Test Plan |
Tagsno overlap | AnalyticsConversionGrowth | DiscoveryOutcomesExperimentsOpportunity | ExperimentsValidationDiscoveryOptions |
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