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Criterion
Funnel Analysis workspace showing the question, observations, and next decision.
Growth
Funnel Analysis
Paper illustration for Mad Sad Glad
Agile
Mad Sad Glad
A/B Testing workspace showing the question, observations, and next decision.
Growth
A/B Testing
Purposedifferent
When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses.When a team's or workshop's mood needs to become readable, it structures emotional signals with little setup. It makes strain, relief, and sources of energy tangible.When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects.
Complexitydifferent
MediumLowHigh
Timedifferent
1-3 h30-60 min1-4 Wochen
Participantsdifferent
1-53-101-6
Formatdifferent
AsyncWorkshopAsync
Outputdifferent
Funnel report, Drop-off analysis, Optimization hypothesesEmotion Board, Themes, Action ItemsExperiment results, Decision log, Learning summary
Tagsno overlap
AnalyticsConversionGrowth
RetrospectiveTeamReflection
ExperimentsGrowthAnalyticsValidation
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A structured reflection surfaces what was liked, learned, lacked, and longed for. It is a conversation format and does not validate actions automatically.
Agile
4Ls Retrospective
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Paper illustration for Starfish Retrospective
Agile
Starfish Retrospective
Paper illustration of a team retrospective with three separate Start, Stop, and Continue areas and a shared action list.
Agile
Start Stop Continue