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Criterion
Funnel Analysis workspace showing the question, observations, and next decision.
Growth
Funnel Analysis
Paper illustration for Landing Page Test.
Product Discovery
Landing Page Test
Paper illustration for Risk Storming.
Architecture
Risk Storming
Purposedifferent
When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses.When a value proposition first needs to be checked for resonance, it condenses the idea onto a focused entry page. It shows whether language and offering carry interest.Helps clarify architecture context, options, and consequences in concrete terms. It organizes technical context, alternatives, and consequences. The result is captured as an Annotated Diagram, a Prioritized Risk List, and an Action Backlog.
Complexitydifferent
MediumMediumLow
Timedifferent
1-3 h1-5 Tage60-90 min
Participantsdifferent
1-5Nutzertraffic4-12
Formatdifferent
AsyncAsyncWorkshop
Outputdifferent
Funnel report, Drop-off analysis, Optimization hypothesesLanding Page, Conversion Data, Learning SummaryAnnotated Diagram, Prioritized Risk List, Action Backlog
Tagsno overlap
AnalyticsConversionGrowth
ValidationConversionMarketing
RiskArchitectureWorkshopValidation
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Design sheets and interface cards connect to jointly written pseudocode with highlighted unresolved questions.
Architecture
ARID (Active Reviews for Intermediate Designs)
Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping
Paper illustration: scenarios and architectural decisions are connected to identified risks.
Architecture
ATAM (Architecture Tradeoff Analysis Method)