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| Criterion |  Growth Funnel Analysis |  Systems Thinking Intervention Mapping |  Growth Flywheel |
|---|---|---|---|
Purposedifferent | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | Intervention Mapping translates a need for change into a planned, evaluable program. The method connects target group, determinants, actions, and measurement into a traceable chain. | Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth. |
Complexitydifferent | Medium | High | Medium |
Timedifferent | 1-3 h | 1-5 Tage | 60-120 min |
Participantsdifferent | 1-5 | 4-12 | 3-8 |
Formatdifferent | Async | Workshop + async | Workshop |
Outputdifferent | Funnel report, Drop-off analysis, Optimization hypotheses | Logic Model, Change Objectives, Intervention Components, Evaluation Plan | Flywheel Map, Friction Points, Growth Levers, Experiment Backlog |
Tagsno overlap | AnalyticsConversionGrowth | ChangeSystems thinkingCapability | GrowthRetentionConversion |
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