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Criterion
Funnel Analysis workspace showing the question, observations, and next decision.
Growth
Funnel Analysis
Paper illustration for Intervention Mapping.
Systems Thinking
Intervention Mapping
Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping
Purposedifferent
When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses.Intervention Mapping translates a need for change into a planned, evaluable program. The method connects target group, determinants, actions, and measurement into a traceable chain.When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first.
Complexitydifferent
MediumHighMedium
Timedifferent
1-3 h1-5 Tage45-60 min
Participantsdifferent
1-54-122-8
Formatdifferent
AsyncWorkshop + asyncWorkshop + async
Outputdifferent
Funnel report, Drop-off analysis, Optimization hypothesesLogic Model, Change Objectives, Intervention Components, Evaluation PlanAssumption map, Test backlog, Risk ranking
Tagsno overlap
AnalyticsConversionGrowth
ChangeSystems thinkingCapability
AssumptionsRiskExperimentsValidation
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of Riskiest Assumption Test with a method-specific labelled workspace.
Product Discovery
Riskiest Assumption Test
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Paper illustration of an assumption matrix with prioritized test cards
Decision Making
Assumption Surfacing